Esmeralda Blog

You imagine your real estate agency as a booming enterprise that’s fast at closing leads, has worldwide appeal, a diverse client base and the potential to become a flourishing empire.

In our interconnected world, trends come and go in the blink of an eye. If you're a sharp business owner, you'll ditch novel tendencies for those with stable growth and incorporate them into your ever-evolving business strategy.

When expanding your foreign property portfolio to include Spain, you will need to know how to sell the Spanish lifestyle successfully to potential buyers. You have to paint an alluring picture in the minds of your clients, presenting Spain as a once-in-a-lifetime investment that will change their lives for the better, both in terms of health and wealth.

2016 saw one of the best years for the real estate industry since the dark days of 2008. The reality is, this is an ever-evolving industry, and each year is as surprising as the next, but given the predictions for 2017, all we can say right now, is that it’s looking good.

2016 was a tumultuous year on many levels, which affected the European property market in a big way. But the reality is that since 2008 things have been unpredictable.

The decision to buy property in Spain is technically the easy part. The hard part, in reality, is deciding on the best possible location in Spain for that property.

Buying a holiday home is an incredible experience and there are a lot of emotions that go with it. You have worked hard all these years, invested wisely, and are now in a position to own a little piece of your own paradise.

Lifestyle buyers and investors took a big step back from property (especially the foreign market) during the recession. Prices plummeted and the market crashed – it makes sense that everyone lost their faith in real estate.

The wonderful thing about buying new property is deciding what your priorities would be. Is it a deal breaker if the property doesn’t have a garden? Or a wonderful entertainment area? Will you only look at properties with two bedrooms or more?

Expanding your business opportunities to Spain is a great idea – especially before the Spanish property market really takes off again. The thing is, having a diverse property portfolio that includes incredible properties from international shores keeps you competitive and allows you to offer customers something that could really tempt them.