Esmeralda Blog

We all know how important a solid real estate marketing strategy is. The reality is that people spend hours (and a considerable sum of money) on making sure they are visible on numerous platforms, having high-quality content on their websites, and creating an astounding and professional website — which is definitely required in this competitive industry. But what they forget is that they themselves are a living, breathing, walking advertisement for their real estate business.

The property business certainly has a way of keeping you on your toes. An exciting and constantly evolving industry, you need to keep an eye on the market and the trends in the real estate industry. And while that is absolutely imperative, one thing that many people overlook is understanding and observing the trends in architecture and design as well.

The old adage “If you want something done right, do it yourself” may not strictly apply to DIY fanatics, but there is some truth to it, especially when it comes to your new property purchase; I’m sure you are going to want to try your hand at DIYing it up first. There is something about owning a holiday home that somehow just brings out the inner handyman in all of us.

Spain is an extraordinary, magnificent, diverse and vibrant country. It is after all, the third most popular country in the world, after France and America.

You have spent a large portion of your life working hard, saving what you can and enjoying your limited holidays, with very little time to really relax.

My family prioritised two things: travel and education and if you think about it, they actually go hand in hand.

A real estate agent’s job is not quite so simple as acquiring a diverse portfolio of properties, finding interested parties with enough money to purchase, and making a sale.

We all know who Richard Branson is. In fact, having achieved celebrity status through his successes alone — it would be hard not to know him. We may look at him on his island with his Virgin Group and assume that he had things easy in life, that things were given to him or that he was just lucky.

Let’s be honest, at some point we have all wanted to be a rockstar, even if just for a day.

While being able to give potential clients the full rundown of the best areas and schools, what to do where, a list of the best restaurants as well as information on all the prime properties in Costa Blanca, it’s also crucial to have a deep understanding of the area and surrounding areas.