How to be a good estate agent

30 Aug 2023
Real Estate,
The property sector has witnessed a great deal of change over recent years with the Costa Blanca, in particular, becoming an attractive destination for both investors and buyers alike. Do you want to know how to become a successful estate agent on the Costa Blanca? Keep reading to discover our tips.

Before we start listing the qualities of a good estate agent in Spain, you should first ask yourself a number of questions to make sure you’re up to speed with the current context and your stage in the process.

Is now a good time to invest in property?

The property market is currently decelerating: prices are going down and sales are falling. The effect of the pandemic paired with the energy crisis, inflation, types of interest and increasingly expensive mortgages are to blame. But this doesn’t mean that the situation is unstable everywhere. Investing in a property now can also come with a whole host of benefits. Keep reading to discover our top tips if you are interested in buying property abroad.  

tips to be a good estate agent

Stay up-to-date and wait for the best moment to invest

Make a list of the properties that you’re interested in and pay attention to fluctuations in price. If, for instance, the property has been on the market for a long time, you can take advantage of the situation when placing your offer. 

Be aware that new builds are increasingly in demand

Don’t restrict yourself to one type of property. Research all sorts of options, from individuals selling them home to new builds from big developers. It’s a good idea to get to know the situation and the needs of the potential buyer, and adapt yourself to them. 

Set your sights on a great destination 

A great option in Spain is the Costa Blanca and Calpe in particular. The destination not only boasts the Mediterranean coast and beautiful scenery, but also a great urban centre, residential areas and incredible quality-of-life.

What are the functions of an estate agent?

Exceptional estate agents have a skill set that sets them apart from the rest. This is, after all, a sector defined by fierce competition. Want to find out more? Here are our top tips for being a good estate agent.

The way you interact with the world says a lot about your skills

Your ability to be empathetic, sociable and a listening ear will feed into your negotiation skills, which are essential if you want to appear confident and trustworthy. Being an estate agent comes with great responsibility as you are not only selling a physical property, but also a space where your clients will live and make memories.

qualities of a good estate agent

Never stop learning

We’re not talking about specific training here, but rather your ability to constantly adapt to your surroundings, learn from your colleagues and find courses and study programmes that can complement and improve your strategy. An example of this is to set yourself up on YouTube, a tool that has become a key way of sharing content. Indeed, according to Google “70% of buyers use YouTube for research before making the decision to put in an offer”. Which is no surprise as the channel is a great way to showcase a property’s qualities.

Which part of Spain shows potential for estate agents?

Beyond keeping up to speed with demand and the economic and political situation of the property sector in the country, estate agents need to be up-to-date with sociological trends. Where do  people want to live? What’s currently ‘in’ in architecture, and interior and exterior design? The apartments in Calpe in the Costa Blanca deliver what people want: quality-of-life, tranquillity and modernity, both with regards to properties and the destination’s services. It’s time to get researching if you are thinking about becoming an estate agent in Spain.

Justin Pierce, a successful case study

Have you ever heard of Justin Pierce? His is a story of perseverance and passion in the property sector. From the start, his goal was to obtain his estate agent licence in the United States, which was why he completed a Master in business management at Strayer University. Before too long he found himself facing challenges, particularly when the property market bubble burst in the United States. In response, Pierce and his associate founded a construction company, a successful decision that would go on to define his career. 

In the wake of the economic crisis, he found his real talent: breathing new life into repossessed properties and giving them a second stab at the market. This transformation not only renewed the properties, but also his sense of purpose. 

Are you just as passionate as Pierce and looking for an outlet? Get in touch to find out more information about working with us. There are two options: either you can sign a collaboration contract to sell our Calpe properties to your clients or join Grupo Esmeralda’s sales team. We can’t wait to meet you.

Recent Post
telephone Do you need some help or advice?
whatsapp