In the growing digital landscape we find ourselves in, while it’s important that your presence is strong over an array of social media platforms, it’s equally essential that your real estate website is up to scratch with an easily usable interface accompanied by excellent high-quality images and content. But it goes a level deeper, because when it comes to ‘high-quality content’, another essential part of a successful real estate website is a blog, here’s why:
It drives the right kind of traffic to your page
It’s all well and good to have 973 hits on your real estate website, but less good when that is actually only converting to a handful of leads, right? You actually don’t want a lot of pointless traffic coming to your website – those numbers mean nothing if they don’t convert. The main ways to drive the traffic that you actually want to your real estate website, are through social media, search engines, and, of course, a blog. Naturally, every time you publish a new post you increase your chances of drawing traffic to your real estate website with content that is good-quality and SEO optimised, but it also has the potential to influence your Google ranking as it picks up on the real estate websites that are constantly updated.
It converts the traffic to your page
Having a blog on your real estate website tends to convert the traffic to your page to leads. Fact.A study conducted on the effectiveness of business blogs found that B2B companies that blog have 67% more leads per month than their competitors who don’t. For those who enjoy numbers, that’s definitely one to take note of. But how is this achieved? It’s rather simple – you can generate leads by adding enticing calls-to-action (or CTAs) at the end of your post that encourage customers or potentials to supply their contact information (such as ‘download our eBook’, for example). So you provide something that is valuable to them and in exchange they give you their contact details. Voilà.
It builds trust
Not only will having well-researched, original blog posts on your real estate website address some of your customer's questions or concerns, it allows you to ensure that you and they are up to date with industry trends, and provides added value to customers, as you move away from traditional marketing where the sole aim is to make a sale. If your blog posts truly add value, then this approach instills a sense of trust in your customers and potential customers. By providing useful information to potential customers you can become their go-to resource for industry-related information and when they are ready to take the plunge, chances are they will come to you for the solution (your product). Also, because you are addressing the concerns of your target market, it benefits your sales team who are probably all too used to answering the same questions over and over.
It’s an investment
One thing that you need to realise is that having a blog on your real estate website does not guarantee overnight success. Having a blog entails continual and consistent work and maintenance, but the rewards seen over time are well worth the effort. You need to look at blogging as a long term investment, different to conventional marketing in the sense that normal marketing is valuable to you for the duration of the campaign you are running, whereas blogging, and by virtue of that inbound marketing, is a continual process, where the longer you run with it, the more valuable it becomes.
It allows you to get feedback from customers
While you may not always like it, feedback from customers is golden. Ensure that you have a comments section on your real estate website blog so that customers can give you valuable feedback. Encouraging customers to give their feedback not only shows you value what they have to say, but also gives you the chance to constantly improve your offerings, customer service, and website to name a few of the areas open to improvement.
If you are looking for a real estate website that knows how to make the most of blogging, visit Grupo Esmeralda's website here or get in touch with us to take a look at our diverse range of apartments in Calpe for sale, any of which would be a perfect addition to your property portfolio.
